Our Digital Music

Guitar Hero is the new iTunes Store?

by Zach Flauaus on July 11th, 2008

Who said the digital music market is just iTunes? Apparently, Activision wants to see if they can shake things up by making their own online music store. Now, what would a gaming company have to do with music downloads? Well, not much… Until you consider the fact that Activision is the publisher of Guitar Hero.

“I don’t think there have been a lot of credible alternatives to iTunes, but Guitar Hero certainly has that potential.” -Bobby Kotick, chief executive of Activision Blizzard

Well, you keep thinking that Bobby. I agree that Guitar Hero has potential in the online market, but they’d be better off joining iTunes and producing a joint product where you could tag songs that you play for download later on iTunes. Will they follow that road? Probably not because there isn’t a business that hasn’t followed my lead (and probably for good reason), but it’s definitely something they should consider.

Via [Financial Times]

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