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Just 5 Days Left - Pay As Little As $1 For A Year Of PASTE Magazine

by bhoughton on November 7th, 2007

Thru November 11th, the ultra-hip music magazine PASTE is letting readers (that’s you) name the price you want to pay for a 1 year (11 issue) subscription.

New or renewing subscribers can pay as little as $1 on PASTE’s web site…or whatever you think it’s worth. You can even buy gift subscriptions for as little as $1.

Every issue of PASTE also includes a sampler CD with 12-15 great new tracks; so it seems worth a lot more than $1 a year to me….but just like with the new Radiohead release, you decide what to pay. If you’re willing to pay more than the usual $19.95 price for a subscription, you’ll be thanked in print in a future issue.p>The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins business book, Good to Great. “We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,” explained PASTE President/Publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,” added Regan-Porter.

Paste was voted “Magazine of the Year” by the PLUG Independent Music Awards for 2006 and 2007, and won the Grand GAMMA Award (along with 4 Gold awards and 1 Silver award) at the 2007 GAMMA Awards.

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